Vels

Distributor of heat-insulating and building materials "Vels" needs to create an online catalog. First aim to present information about the company and products of the company, the second aim to sell goods online.

Problem

The distributor of insulation and building materials needed to get a properly designed online catalog.
And, except it, we have to create a marketing strategy and start advertising.

We developed an optimal structure to solve two issues: to acquaint Vels customers with their company and partners, to show a huge experience of high-quality work; and to sell goods online. The project was developed using the Yii2 framework.
For the convenience of users, we have developed the optimal structure of the product card. It contains all the characteristics that provide not only the necessary information about the product, but also tell you how to use it.
The site was filled with unique content. The site is currently on promotion.

1 The first step is the development of the structure, design, responsive layout and integration.
2 The second step is filling the web resource with high-quality unique content (with a detailed description of every product, certificates).
3 The third step is creation of online catalog and its further promotion. Yii2 Framework allows to do it easily, so our client has:
- responsive site;
- user-friendly site with simple customers' flow;

Promotion works

1 The first step is collecting the semantic core, clustering, creating a sitemap.
2 The second step is filling the web resource with unique visual and text content. Setting up the Google Analytics, Search Console.
3 The third step creating marketing plan and working with it.

Vels

Workflow

Summary