SEO Revolt

Revolt is a advertising agency in Ukraine creating banners, street shields, posters of outdoor and indoor advertising. Company with a long time experience can brand almost all.
Client ask us to upgrade customer flow according to user experience and to make a Search Optimization Audit with further improvements.
The technical audit showed that there were problems with language versions and localization of the site pages. Except if customers have to click more than 4 pages to get information that they need. There was no clear link between services and was not based on the user experience.

revolt.com.ua

Problem

Not enough relevant landing pages for keys
Too small on-page content
Wrong metadata
Too much time takes loading of pages
Lots of mistakes in the page layout
Wrong sitemap and site structure
Problems with indexing pages
Images without alt-descriptions
Lots of spammy links

Workflow

Individual approach:

First we change the structure of the pages and make a clear onsite customer flow.
Second we get enough information for decision making
These two things increase conversion for some pages up to 25%.
Third we create a number of regional pages for cities. Services allowed creating advertising in any cities of Ukraine without a representative office in the city.
Regional pages were indexing quickly and brought traffic to the site. Traffic from local image search has tripled.

conversion growth 25%

traffic growth x3

Process

1 The first step is to update the look of the site.
2 The second stage is to collect a large SN and implemented on its basis the structure of the site with new pages in accordance with the target key queries (more than 400 pages).
3 The third stage is to speed up the loading of all pages of the site:
- fix layout errors;
- create and process all the images on the site.