The rebranding process is aimed at changing the way your brand is perceived and includes reconsideration and analysis of all branding elements. It’s not about the visual aspect only, but about the whole image of the brand that is adjusted to the company strategy.
Rebranding can include a new or refreshed logo, renaming, TOV change, new communication patterns, and many other things. Whether you rethink your brand identity or just want to reveal new opportunities of the brand you’ll start with the market research and development of the new marketing strategy and further rebranding.
We have a fair price policy. The cost of website development stays fixed and is agreed upon in advance when calculating the project implementation budget for a client.
Rebranding includes branding remake, remake of its attributes, position and promotion strategy. Rebranding process helps create new or adjust an existing image of a brand that might have lost some points or reputation, need refreshment, better & stronger positions, etc.
We can rebrand basic brand elements (logo, corporate identity, website) separately or in a comprehensive way (together with positioning, communication techniques, operating procedures).
Results of the rebranding process can increase the brand awareness, relevance, and profitability, as well as introduce an existing brand to the new market or audience.
This stage is the basic must-have one, making rebranding process different from branding ones. Rebranding is based on the preliminary research of the brand and its performance. This is the only way to find out what was efficient and what to keep, as well as what should be adapted to the new demands of the market and users.
Changing the brand development paradigm is impossible without changing brand positioning strategy. Even if the market, niche & audience stay the same, their condition changes with time, so you need new tools and principles of cooperating with them.
Design stays efficient for 2 years. 24 months is its average effective lifetime. If you want it to stay efficient and to perform well, you need to update it. An in case you need to work on your brand’s reputation or change associations it creates, you might need to visually remake the brand from almost the very beginning.
This stage includes packing senses and messages of your brand. This process considers the new visual style of your brand, updated users profiles, technological processes & opportunities.
At this stage, we also audit your platforms, for example, your website, and complete a strategy of technical brand positioning upgrade for more efficient performance.
Each stage can be completed separately or as a part of comprehensive rebranding for the best results. The Centum-D team will help do it smoothly and cost-efficiently – just set us this task!
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