Developing a mobile application is a combination of a vast number of stages involving many experts. Thus, creating a product is only half of the work that needs to be done for it to work successfully and bring in revenue. It is no secret that before releasing any new app, it is necessary to “warm up” the target audience decently, using a variety of marketing strategies. However, that’s not to say that marketing can be useful only at the beginning of a new application. The mobile tech has long been at the peak of its demand, based on recent statistics, mobile apps are set to reach $932 billion in revenue by the end of 2023. The dense competition has been a shift to create many new promotional strategies, including post-launch strategies. In this article, you will learn what steps to take after launching your app to promote its continued growth.

How to successfully launch an app, and what does it take?

Launching your app cannot be a bad idea in our modern age. Between 2016 and 2022 alone, the number of app downloads increased by 82% each year. Nevertheless, it’s far from a simple process that requires some knowledge on your part so that your labors won’t be in vain. Even if the launch turns out successful, and you have collected a decent number of clicks on the “download” button, it doesn’t suggest that users will use your product regularly. To avoid becoming just another app that hangs out on the user’s desktop, you need to have an idea of how to launch an app. By following these few steps, you can increase your likelihood of success in launching a new phone product many times over:

Market research and definition

The first thing you need to do before planning anything is to probe the ground. Market research will help you prevent many issues. You will be able to know your users, their wants, and their needs. It is also a good opportunity to study your competitors and realize your advantage over them. By looking at the mistakes and successes of competitors’ companies from the outside, you will be able not to step on the same rake and improve some points in your project. When launching an app in the market, you must fit its needs to be noticed.

Launch MVP

MVP is a test mobile app that contains the main idea/features of your project. By releasing a trial version of your product, you will be able to get feedback from real customers and fix problems before it becomes too difficult to do so. It’s worth saying that this saves you a lot of time and money and allows you to gain confidence and validate your idea. Centum-D can help you handle any stage in building your smartphone application, including MVP creation.

Pre-launch Marketing

A pre-launch campaign is a mandatory step in developing a new digital product. Run targeted content ads that highlight your app from an advantageous viewpoint and bring out your branding values. Email newsletters are also a win-win tactic in this endeavor. This way, you can attract potential customers by feeding them with constant updates and teasers about your yet-to-be-released product. But to get your app on the lips of as many people as possible, you should also create its landing page, which will serve as a launching pad. Utilizing social media and affiliate marketing is another great pre-launch strategy.

Application development

Once you have gathered enough data and decided on your goals, you start developing your app. In doing so, you should define its operating system, build and contribute key features, create a layout, and take care of the design and security of your product. Though it sounds easy in words, it is worth considering that each of these points has many sub-points, and therefore your team will do a tremendous amount of work. Once the development stage is complete and a few thorough tests are done, your app is ready to be launched on the platform. How pitiful that it is not the end, but just a new beginning.

What’s next: your post-launch actions and why you need post-launch strategies

So, your app has finally appeared on popular mobile marketplaces, where everyone can find and download it to their phone. It would seem that several pre-launch marketing steps have done their job, all that’s left is to reap the rewards. However, any development plan should include not only pre-launch actions but also a complex integral post-launch marketing strategy. To drive your mobile app growth, you need to reach your target audience, stand out from the competition, and attract new users.

That’s why post-launch strategies are so important. They allow you to engage with potential customers and enhance the work you’ve already done. You need to get involved in post-launch marketing right away before it’s too late, because in a huge market of competitors. If you don’t consistently assert your presence, you risk fading into obscurity.

Below we will highlight the most working post launch app marketing strategies that will help you maximize the results of your work, find your loyal customers and successfully function in the mobile marketplace.

1. Track your customer churn rate

Customer churn is a logical and quite usual process after launching an app. Analyzing user attrition gives you valuable data on why customers lose interest in your product, how long it takes before they delete the app from their phone, and at what exact stage it happens. This information helps you to spot what exactly is wrong with your offering and allows you to address these issues and problems, reducing dropout. Even if your business is doing well, you shouldn’t stop monitoring it. While churn is an integral part of any website or mobile application, it’s also something that needs to be minimized, because retaining old users will cost you less than acquiring new ones.

2. High development of the technical support service

The professionalism and responsiveness of the support team play a huge role in the ranking and trust in the app. If you organize your support department properly, it will:

Reduce the number of negative reviews
Increase the number of loyal customers
Increase the sense of security

Your main task is to provide easy ways for users to contact you if they face an issue. The best solution for this is to place a button within the app that allows them to send feedback in one click. It’s also best to utilize as many communication channels as possible, including email, social media, and the chat feature within the app itself.

Users are very trusting of ratings and reviews from other consumers. Therefore, after providing technical support, be sure to ask them to rate your services by putting a star, like, or adding a comment, because this will also positively affect the number of downloads of your product.

It is also worth remembering about customer intolerance, so it is extremely important from your side to respond as quickly as possible to requests from users.

3. Tracking and encouraging feedback

Another important post-launch marketing strategy is to track feedback. First-time users have a crucial impact on a new app. By reviewing the published feedback, you can gather valuable insights regarding critical elements such as glitches, system freezes, or malfunctioning features. Even after testing, the app may not work as well as expected, and hence you should take negative comments and feedback from beta testers seriously. Even after launch, you will still have to refine the components of your product to make it a comfortable and easy solution for your users. Rankings in the first week after release fulfill a significant function in your future success. Therefore, the most critical thing is to eliminate any unexpected bugs as soon as possible. If your rating in the mobile marketplace drops to three stars or less, the chances of people considering your app for download are very slim.

4. Personalizing the user experience

Modern developers are putting all their resources and data into making the user experience more personalized. That’s why today’s mobile users have set a high bar of expectations from apps. You should not lag behind your competitors, therefore you need to achieve maximum personalization using all the data you have collected, based on feedback and analytics. But how to create a mobile app that will meet the desires of users? First and most importantly, you must have enough information to understand your customer. Accordingly, for this purpose, it’s a must-have to use analytical tools that will show you exactly how users interact with your app. Based on this data, you can build a psychological profile of your average customer and create your content based on it. There are many ways to personalize, including customized emails, dynamic content, push notifications, targeting ads, and more. You can use and combine these methods to maximize the impact.

5. App Update

After the debut of your app, you will surely be overflowing with information that will tell you how to make it better. Combine your ideas and implement them within the app in the form of an update. By modifying your app, you not only improve the user experience but also demonstrate that you are always listening to what your customers want and responding to their feedback, which is something that keeps users happy. Updating is not a one-time process, and you should not be delusional about your app being perfect after the upgrade. Adapting your digital product is a never-ending process, given the dynamic development of the market and new technologies. Update and discuss your new features in your newsletters, landing pages, and social media. Use this as part of your broader marketing strategies, and don’t miss the opportunity to make it themed in the form of upcoming holidays. All of these actions are guaranteed to have a positive impact on the amount of usage of your app.

The time after launching your app becomes crucial for your future fate. You have so much to do in this short time. All the actions covered in this article are effective post-launch strategies that allow you to improve your productivity and establish yourself at the top among your competitors.

Post-Launch App Strategies: Updates, Feedback, & Scaling for Mobile App Growth

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