The marketing stage of the active eCommerce project included strategic and practical activities to promote the company, attract more customers and partners, as well as strengthen the company’s position in the market. Strong retail and the wholesale player needed a strong and serious approach.
Technical audit of the website was a must-step for SEO, while further collection and clustering of semantic core for further works on its search engine promotion.
A comprehensive marketing strategy defined all the objectives and possibilities for the brand development, designed brand marketing tools, and chose channels and ways for its further practical implementation.
