Unlike product or service branding, the corporate one deals with development and promotion of the brand or company itself. This is the reason the corporate branding is a more substantial and complex process than, for example, a personal one.
When branding a separate product, event or project, a company usually follows its existing tone of voice, values and corporate identity. While the general corporate branding usually takes place when those elements are missing or need an update. So the branding process includes often a complete brand strategy.
We have a fair price policy. The cost of website development stays fixed and is agreed upon in advance when calculating the project implementation budget for a client.
We have previously studied offers from almost 20 web-studios. Then we decided to choose our fellow countrymen from Centum-D. We ordered an online store. The developers have implemented all the necessary functional features, based on a turnkey solution. They themselves suggested this option, which was very pleasant, as it saved us not only time but also our money! Their approach is great because their goal is not to earn at any cost, but to satisfy the needs of the client! As for the functionality, they also provided their advice.
Big thanks to the Centum-D team! Moving trade from offline to online, we did not know what we really wanted to get in the end. The team professionally directed us to the right track and helped with technical task preparation. They created a cool website. Besides, the team has also made a great squeeze page. It is really selling - that’s for real!
We had little time to analyze the audience, develop the design and the entire site, launch and promote the project because of its specifics. I was afraid that we would not have time to launch in the time limits set. The development team perfectly solved all the problems and even met the allotted time, which surprised me, I must admit it! At each stage, the guys informed about the progress of the work, provided a detailed description of the process, specified certain features. The result exceeded all our expectations!
Hello! I work in the beauty industry. I have huge experience and fairly large number of clients, so I do my best to keep pace with time. Modern service industry requires new approaches & professional tactics to organize and run business. Centum-D team was recommended to me as the best professional team. Since in my field I’m a professional myself, I set really high requirements. I needed to introduce & promote new trends and directions. And it was like a miracle, I met a wonderful team of young, advanced, tactful, great professionals. They created a stylish, modern website for me where everything is clearly thought out & organized.
During my career, I worked with many CEO contractors. Starting from local no-names ending with super-promoted guys from Kyiv. But none of all the above gave such a measurable and clear result. I continue to cooperate with the guys, and I look forward to even bigger results! I recommend this agency to all who have doubts:)
This is the best company in its field of the service industry. Highly qualified team always promptly & professionally responds to our requests and wishes. We are very pleased with our cooperation.
Despite my complex nature & perception of information that I do not understand, your team was able to discover the world of sales and Internet advertising for me. Therefore, you are my guru and the greatest authority in many sales, marketing & advertising related issues in general.
We express our gratitude to the Centum-D team who created our website. Very professional approach at all stages of work, regular consulting & comments on all questions. Our requests were dealt with case-by-case approach as well.We are grateful for the successful cooperation!
I’ve been working with Centum-D for a year. I came to the web-studio to get an online store from a scratch. They made everything: from design to setting Google Analytics goals. I stayed with them and extended the marketing contract. Consisting & supportive work process.
Thank you for taking part in this experiment. We did something unusual and outstanding - it was cool! The customer is satisfied. We have learned something. There were big risks that the idea could get stuck, but fortunately everything worked out great. The quest really impressed the team, made it possible to feel team unity, learn much about the company itself. In Covid pandemic reality, people were granted festive emotions. It was astounding what active part employees took in the quest activity. Everyone got inspired. It was perfect. Once again, many thanks & thanks from the client.
When working on the corporate branding of your company, our Centum-D experts use different combos of available marketing tools, separate for each particular task within the branding strategy. This approach makes it possible to shape associations on how users and market perceive the brand. Each association comes not only from the brand or its logo but from any activity of this brand: event, promotion, offer, ad, program, and so on. Branding includes even the company communication style and patterns of both employees and leaders on all levels. Before the brand officially comes out, it should already contain answers to all the “why” questions that customers, partners, investors, employees can ask when connecting to the brand:
“Why should I buy your product?”
“Why should I come to you and not to your competitors?”
“Why should I invest in your project?”
“Why do you say “Hello” instead of “Good Morning” when a visitor comes in?”
All those answers should be included in each branded element, each communication script, each document, each action that your company takes.
Because when you choose and complete each branded element, you will get the necessary image of your company that will help you reach your business goals. This image will be the one your partners, investors, clients and personnel will be in touch with when dealing with your brand. This image is formed after investigation, description and formation of user profiles to know how to pack the brand for each separate segment and their needs. It is very important for each user, especially for investors because your brand will have a direct impact on their reputation.
First, we get to know our client and his business. This business can be just an idea or an active one, developing or fighting with a crisis. Then we make a list of the business goals our client sets and highlight the moments that need to be reflected in the corporate branding strategy or its implementation activities at different stages. The 3rd step is dedicated to the research. We can conduct needed ones ourselves or use those prepared by the client. The research results are used for a strategic concept of corporate branding that leads to the plan of its fulfillment, including the list of resources needed.
The Centum-D team supports you at each stage of the project and even afterwards. Our clients are our partners. You always know at what stage your project is and what exactly our team is doing for it. We target our cooperation at the successful result and the better this result is the better we become!
The branding gets to the corporate level after the strategy is complete because it is based on the detailed strategic plan. Logo, corporate symbols and identity, slogans, calls to action, products, and slogans, – all those elements reflect traditions, history, and values of the company. If those elements are absent then we will create them to work for the future of your business corporation, NGO, or public organization, so it is clear and bright.
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