Centum-D
Сase Studies
Іnew-homes Сase Studies

Іnew-homes Сase Studies

A big real estate company was looking for specialists with great coding skills in Yii2 and Search Engine Optimization Master.

inewhomes.com

Problem

The customer need to make improvements on its site - problem was with uploading huge maps and correcting region chosen by customer
Except this site needed to create a personal account with 5 types of roles: customer, who needs rent, who needs to sell real estate, realtors, developers and of course superadmin
Another issue - customers need to get more information about real estate objects that were presented on site
Need to create a parser for collecting data from developers sites that has no prices but have objects for sale

Decision

The site was developed on Yii2, which we planned: to adapt the site for various types of user devices; create authorization of web resource clients in the aggregator (through a personal account for clients and developers); set up a system for sorting ads for the sale, purchase or rental of real estate according to the selected parameters.
For a more successful promotion, we also suggested filling the blog with unique content with a detailed description of all objects.

1 The site was developed on Yii2. First step was to create a responsive layout for different devices. Create a personal account for each role: developer, realtor, admin (superadmin), user, who wants to rent and user, who wants to sell.
2 Build a strategy for search engine optimization. Next - to implement the strategy and to fulfill with content by writing unique texts and parsing the objects from official developers.
3 Using ElasticSearch, create a customer oriented system sorting sale and rent objects, according to the selected parameters. Creating a blog with unique content with a detailed description of all objects and the real estate market in the USA.

Summary

Main page allows to get all necessary information in two clicks.
Was created a personal account for developers, realtors, user who find real estate for rent/sell.
Were uniqulised descriptions for the states of New York and Florida, most pages were indexed in 4 month (nearly 1500 objects).
Site rating grows from 0 up to 19 for 4 month.

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